Evaluation - Question Five

How Did You Attract/Address Your Audience?

The main way I attracted and addressed my audience was mainly through social media, the social media that I used mainly was SnapChat, Twitter and Instagram. I achieved this by posting pictures, video or text pertaining to my thriller opening, I created a hashtag for afterschoolhours to help promote the opening more effectively, this was very helpful to help capture our target audience as there are many 14 - 18 and 14 - 25 year olds on social media. When posting content on the social media platforms we used mainly pictures and text, but when using videos it was an effective way the show sneak peaks of the opening and therefore capture the audiences attention and then create a fan base that will want to watch the finished opening, if we were to create another opening the existing fan base may flock to the next media product based off of past experience alone

When producing the opening I took the audience into consideration as I made the main character relatable to the target audience, this will attract people to the opening as the will be able to feel a bond with the characters and have an interest in what will happen to them motivating them to watch the film in order to find out what happens. During production I also using suspense and mystery using simple and common things to deliver the require feeling of suspense for example the establishing shots of the school, out of focus, make the audience feel uneasy, especially when topped off with the keep clear sign which clearly conveys the danger and makes the audience wonder what is the danger and builds suspense. The opening also ends with a cliffhanger which builds more suspense and makes the audience want to find out what happens, this means the audience will be more interested and attracted to the film.